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Actionable news in ATVI: Activision Blizzard, Inc,

'Call Of Duty' Sales Disappoint According To Retailers

Barclays said in a note Thursday Activision Blizzard, Inc. could be bracing for soft "Call of Duty " sales, given the inputs from a number of retailers and third-party data services, including NPD.

"Call of Duty " is a first-person shooter video game franchise owned by Activision. The most recent iteration, named "Infinite Warfare," was released on November 4, 2016.

Low Product Quality From Studio Hits Sales

Analyst Christopher Merwin, however, is not too concerned, as he thinks the sales miss to date is not due to franchise fatigue or secular threats but due to lower quality of product from Infinity Ward, the same studio that disappointed gamers with "Ghosts" in 2013 and is also behind the recent iteration.

Recovery Likely In 2018

Barclays believes the franchise will recover in 2018, with Treyarch's next version of "Black Ops." The firm is of the view that the stock will likely re-rate to $45 or better, especially ahead of 2018, which is expected to be a better year for the company as it would include "Black Ops," "Diablo 4," King ads and eSports.