When Puma AG Rudolf Dassler Sport PMMAF 0.46% announced a comeback attempt in basketball earlier this year, it turned heads in the industry. Why is the brand that has had a really strong run in sportswear over the past few years entering a struggling performance basketball footwear market? A market that it had left in an unspectacular fashion nearly 20 years ago, after parting ways with the Sacramento Kings' Vince Carter? The brand's basketball legacy includes being the first company to give an NBA star their own signature shoe: The Puma Clyde, named for basketball legend Walt "Clyde" Frazier. Source