Seeking Alpha
0
All posts from Seeking Alpha
Seeking Alpha in Seeking Alpha - Read, Decide, Invest.,

Lululemon Athletica: Promising Results, But Questionable Expansion Techniques

Lululemon Athletica (NASDAQ:LULU) is a Canadian based athletic wear company that caters mainly to women's yoga clothing. After a series of negative PR events in 2013, and an all time low stock price in 2014, Lululemon stocks have risen about 80% since then. The company plans to continue this upward trend by tapping into new markets such as children's athletic wear with their brand ivivva, men's athletic wear, and athletic wear for other sports such as tennis, running, and swimming. The company also plans on increasing its revenue through their storefronts. Within the past five years, the company has doubled its operating wholesale stores and at the end of 2014, the company owned 302 stores in North America and opened a net of 48 stores throughout North America, Australia, Asia, and Europe. The company's next step is to continue to expand its stores into Asia and Europe. Currently, Lululemon posts the third-highest average sales per square foot for storefronts in the US. Its net income has increased from $122m in 2011 to $280m in 2014. However, the upward trajectory Lululemon achieved the past five years may be short-lived. Read more