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Ford And E-Bikes - More Important Than Investors Might Think

The combination might not be the most obvious, but car manufacturer Ford Motor Company (NYSE:F) will be selling bicycles sometime soon. Ford already introduced a prototype of its MoDe:Pro eBike during the Mobile World Congress in March of this year (source: Last week, the company introduced another eBike, the MoDre:Flex. The introductions were part of Ford's broader attempt to adjust to changes in mobility behavior of its customers. Investors might tend to consider the introduction of Ford's new eBike as another pilot that is doomed to fail. However, in this article I will argue that Ford entering the market for eBikes is more important than investors might think. Read more