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Another sign that Amazon had a blockbuster holiday season

Amazon recruited more shoppers to its Prime program than it has during any other holiday season, helping it achieve a new sales record during the Christmas period, the company said Tuesday.

Although a spokeswoman declined to detail how many people tested its subscription service, the online retailer said last season that more than 3 million people signed up during the week before Christmas alone. More than 50 million U.S. households subscribed to Prime as of November, according to the...